To the uninitiated it might mean a new horror flick, a novel about despair or the name of the winners in a battle of the bands contest. But to retailers, it’s the biggest shopping day event of the coming holiday. Putting retailers in the financial black, blotting out that bright red which has been plaguing them for months.
One day after Thanksgiving brick and mortar stores, along with cyber shops, hope to hear that ring. Not of Christmas carols, not of sleigh bells but that Cha-Ching in the register. The soft slide of plastic and yes, even cold hard cash – worth less and less each year.
In the holiday spirit, you might think about this video and ask yourself, is it worth the price – and the risk?